Public Health England: you probably won’t notice as we reduce sugar in food

Last week, a post on this website about our sugar reduction and food reformulation programme (‘Why should Public Health England be allowed to stop us choosing between taste and fewer calories?’) made a couple of points on which we’d like to respond.

First, there’s no need to worry about this being a sinister plot to take out the flavour of the food you like eating. We’re working with the food and drink industry to reduce 20 per cent of the sugar children eat from common products by 2020 — it’s a gradual process. Your blueberry muffin won’t suddenly taste any different overnight, and you probably won’t notice when the sugar in it is reduced. Most won’t know, but in recent years we’ve halved the salt in baked beans and there’s 40 per cent less of it in bread. Hardly anyone noticed the difference and the last I checked beans on toast was still pretty popular.

Also, this programme is not about children’s food, but the food children eat. There’s a fundamental difference. Some may associate biscuits more with pensioners, but biscuits actually provide eight per cent of the sugar in an average four- to 10-year-old’s diet, but six per cent for over-65s. Everyone eats biscuits.

We’re not trying to take over the food chain, nor stop people eating what they like. However, almost two thirds of adults are overweight or obese, as is one in three children leaving primary school. You can argue that adults know the consequences of carrying extra pounds, but ultimately choose to eat what they want. That may be true, but I don’t think a child starts primary school and thinks ‘you know what, when I leave I want to be the one who is overweight. I might suffer bullying, or low self-esteem, but I don’t care, that’s my choice’. No, society has created an environment where children eat too much sugar and as a result end up overweight.

We’re doing what we can to change that environment. So while debate rages about what is in the childhood obesity plan, we’re busy working with industry on doing something about it.

Dr Alison Tedstone is chief nutritionist at Public Health England

  • plainsdrifter

    Want to lose weight?

    Eat less.

    • jeremy Morfey

      You’ve never considered that a lot of this over-eating is comfort food because folk are depressed or lonely? Eating less will simply make people more unhappy and prone to snacking.

      • plainsdrifter

        That is sad. But, given a modicum of exercise, you can’t have it both ways.

  • 100

    Nanny state control soviet style.
    Take your guidelines Tedstone and shuv them where the sun dont shine.

    • Shorne

      What an utterly stupid response.

  • jeremy Morfey

    About time they dropped sugar levels in packaged food – after all, it you really want more sugar, the teaspoon and the bag of the white stuff are both readily obtainable.

    I get a bit fed up when I see ready meals or breakfast cereals being “new improved recipe” and finding that, sure enough, they’ve bumped up the sugar. I also notice that the low sugar versions are considerably more expensive, suggesting that they are happy to subsidise people to eat more of the stuff.

  • Rupert Williams

    Yes but it’s none of your business.

    Plus, disgracefully, your ridiculous assertions regarding obesity rates have been comprehensively demolished by christopher snowden of this parish on numerous occasions but you and you co-conspirators naturally are not interested in facts.

    In the name of god, go.